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Why did Juventus change their badge?

2 Answers

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The Old Lady changed their badge to become more likely to a 'brand', so it would be easier to receive incomes, they wanted a change to become a more popular 'brand', not only the badge changed, also the stadium changed names from " Juventus Stadium" to "Allianz Stadium".
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Juventus Players React to Juventus Rebrand ft. Buffon and Khedira



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